In the ever-changing world of SEO and the rollercoaster of algorithms, many of us are tempted to keep chasing the newest techniques: As long as we keep our finger on the pulse, we'll keep up, right?

Backlinks were once the lifeblood of SEO. While they’re no longer the biggest ranking factor, they still matter—and having the wrong types of backlinks can disrupt your other SEO efforts. This guide ...

How to Improve SEO? 15 Experts’ Recommendations What Are Backlinks in SEO and Why Are They Important? Whenever you hear someone discussing an SEO strategy, the term backlink always comes up. You then ...

Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic. Link bait content helps you earn backlinks ...

This week’s Ask An SEO questions are from Deepinder in Toronto who asked: “1. I have worked on multiple projects. I have seen websites with 1,000 backlinks beat websites with 100,000 backlinks. And ...

Backlinks are an important part of any SEO strategy. Here’s what you need to know about why they’re important and how to generate them. Your website needs traffic – the more, the better. And to do ...

Digital strategies are dictating PR campaign tactics more than ever: Almost two-thirds of communication industry experts agree that digital marketing and PR tactics must be used more collaboratively.

Why SEO content is important How to create content that’s optimized for search engines If you want to rank well on Google and drive organic traffic, it’s essential to know how to create content that’s ...

The SEO process is a kind of marketing conundrum. Google changes its algorithm frequently, and what worked so well suddenly doesn’t have any impact on rankings when SEO experts thought they figured ...