New SRAM TT aero-specific hydraulic disc brakes for RED, Force, and Rival. Plus short RED cranks down to 150mm & more!

Replacing NX and SX Eagle, the SRAM Eagle 70 Transmission is easier to setup and boasts vastly improved durability and shift ...

SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

American bicycle component manufacturer SRAM has recently taken over Amprio, a German e-bike systems manufacturer under the Rheinmetall Group of companies. This could very well be the sign e-bike ...

A gold-themed, Red Bull livery-adorned race bike worthy of a double Olympic champion ...

Earlier this season, we saw evidence of a new SRAM 12-speed road group coming, thanks to public sightings of Jeremy Powers and Wout van Aert’s bikes in Rochester, Gavere and Tabor. Now we’ve got the ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

The SRAM pART Project in Park City, UT is the fourth incarnation of the bike part sculpture charity auction, which was also held in Chicago, New York City, and Salt Spring Island in British Columbia. ...

Thirty-one years after he founded bike-parts maker SRAM, Stan Day has stepped down as CEO. This week, he handed over the job to Ken Lousberg, a veteran manufacturing executive who joined the company ...