Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

An executive summary should condense your business plan down to its most essential form. Many, or all, of the products featured on this page are from our advertising partners who compensate us when ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Anyone starting a new business must create a business ...

Whether you've put together a business plan or an investment proposal, you're going to need an executive summary to preface your report. The summary should include the major details of your report, ...

A marketing plan serves more than one purpose. While it's important to have a plan to guide your marketing efforts, your plan also "markets" your company to investors -- interested potential partners, ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any ...

With today's rising unemployment and fiercely competitive workforce, workers must quickly show their worth to an organization. Particularly with highly sought-after positions, the hiring managers are ...

True or false? The executive summary convinces the decision maker to award your company the contract. In the world of federal proposals, it is most likely false. Why? Because according to the Federal ...

I know that seems like a lot, and that’s why it’s so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...