Food sampling is back: Costco is bringing back sampling stations at 170 of its roughly 550 locations this week, after the warehouse club suspended sample stations 14 months ago, in response to the ...
PHOENIX — Wal-Mart's sampling program not only drives an average sales lift of 124% on the day the item is demoed, but also improves movement of the product four weeks afterwards by an average of 29%, ...
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