Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating just one type with a laser, researchers and study participants experienced a new color they ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California, Berkeley, ...

Five people have experienced what scientists say is a brand-new color dubbed “olo,” thanks to an experiment that involved firing laser pulses into their eyes. The method allowed them to see a vibrant ...