Google Ads Performance Max gets budget reallocation experiments

Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display ...
Search Engine Land

New Performance Max experiments have just rolled out

Google has just rolled out Performance Max experiments, and Twitter has taken notice. Performance Max experiments are rolling out in Google Ads! The highly-anticipated Performance Max feature is now ...
World Screen

Another Season of Breakthrough’s Science Max

Breakthrough Entertainment’s educational series Science Max: Experiments at Large, hosted by Phil McCordic, has been renewed for a third installment. Along with its success on TVOKids in Canada, the ...
Moviefone

Science Max: Experiments at Large (2015)

Have you ever done a science experiment and wondered "What would this be like if it were HUGE?" Welcome to Science Max, the exciting new series that turbocharges all the science experiments you've ...
Search Engine Land

AI Max experiments arrive in Google Ads: Here’s how they work

Google Ads rolled out a new AI Max experiment type for Search campaigns, aimed at streamlining how advertisers test AI-powered features – without duplicating campaigns. Why we care. Traditional ...
Search Engine Roundtable

Google Ads Rolling Out Performance Max Experiments

Google is rolling out Performance Max experiments in Google Ads today. We knew this would come and now, I think for the first time but I might be wrong, we are seeing some advertisers gain access to ...