For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

AI supercharges discovery; Nye and Afeyan warn U.S. anti-science cuts threaten health, competitiveness, future today.

SAN FRANCISCO — Despite all the hopeful chatter about the life sciences industry making a rebound after a multiyear ...

Over the last few centuries, the scientific method has established itself as a pretty useful tool. A key facet of scientific methodology is reproducibility. Essentially, good science should be easily ...

Editor’s note: We’ve updated this story with the phrase “unidentified anomalous phenomena,” NASA’s most recent term for unidentified aerial phenomena. When NASA asked Boston University space physicist ...

NEW YORK, Oct 31 (Reuters) - The scientific method has been the gold standard in analysis for at least 400 years, but you wouldn’t know that from reading much financial research. Untested market ...