Pull together the key stakeholders in sales and marketing and get them into the same room. Make sure experienced, in-the-trenches resources from both teams are assigned to the project —this is not the ...

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify ...

WASHINGTON — Consumer Financial Protection Bureau Director Rohit Chopra said the shortcomings of the FICO credit-scoring model are becoming unacceptable and urged regulators and lenders to develop a ...

The companies that buy up the majority of the country’s home loans will now accept a second credit scoring model for mortgages — a change that could help underrepresented borrowers qualify for ...

The VantageScore 4plus product pulls in standard credit file information while also analyzing bank account balance and other transactional data to create an adjusted score. VantageScore is launching a ...