The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent AI-powered search engine space. AI-powered search capabilities are ...

Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search. Some dismiss it as little more than SEO rebranded, but the reality is that GEO ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...

ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5 words long (roughly 60% longer than the typical Google search), according to a ...

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO right now. Search Engine Journal uses the ...