A Search Engine Optimizer is responsible for improving website visibility through keyword research, content optimization, and technical enhancements. The SEO field offers various roles, including SEO ...

Traditional SEO strategies don't work for AI searchGrackerAI Introduces Generative Engine Optimization (GEO) as ...

London, UK. Dec 13, 2025. The UK SEO Summit has officially announced its upcoming edition, which will take place on 26 August ...

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Search is having its biggest identity shift in decades, and your SEO strategy has got to keep up. Now, the reality is that even when you win a top organic spot, you’re competing against AI Overviews ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

GEO optimization tools. New tools support structuring content for generative engine visibility and analytics. Marketing leader impact. Marketers must adapt site strategies to stay visible as AI alters ...

Yet, 89% of websites remain completely unprepared for this shift. The solution? Geoptie’s free GEO audit tool diagnoses your generative engine optimization readiness before it’s too late. While your ...

This story is sponsored by Upward Engine. You probably remember a time — not too long ago — when looking for a local business meant asking your friend for a recommendation or flipping through the ...