Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Search is having its biggest identity shift in decades, and your SEO strategy has got to keep up. Now, the reality is that even when you win a top organic spot, you’re competing against AI Overviews ...

Search is changing. Have you noticed how search engines now serve ready-made answers in their search results? You don’t even have to click through to a website—Google has found everything for you.

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...

Join search expert Will Scott online today – October 7 – from 11:00am – 4:45pm ET for his 5-star Generative Engine Optimization Master Class, part of a series of tactic-rich workshops we’re running ...

Funding led by Lightspeed Venture Partners will allow Exa to scale their first search product and become the data layer for AI applications. SAN FRANCISCO--(BUSINESS WIRE)--Exa, an AI research lab ...

A lot is happening in the world of search right now, and for many, keeping pace with these changes can be overwhelming. The rise of chatbots and AI assistants – like ChatGPT and its new model GPT-4o, ...

It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search recently knows all too well, things aren’t what they used to be. Gone are ...