January 14, 2026 - PRESSADVANTAGE - As digital marketing continues to evolve, so too does the field of search engine ...

The rise of generative AI tools like ChatGPT and Perplexity is changing how people discover and search for information online. According to Statista, “[I]n 2024, around 15 million adults in the United ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. But the future of search marketing isn’t about abandoning SEO for something ...

Conductor's Patrick Reinhart discusses the recent findings of the company's The State of AEO/GEO in 2026: CMO Investment ...

As artificial intelligence reshapes discovery, visibility, and trust, a new category of marketing work is quietly ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Founders usually brace for competition from better products or bigger teams. What they rarely see coming is losing visibility ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand ...

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...