Audiences form preferences before they search. Learn how authority shows up across social, search, and AI-powered answers.

One prioritizes convenience and personalization. The other puts privacy first. Which one should you use? We help you decide.

Are you worried about online privacy? Not a fan of anticompetitive practices? Maybe you just want a new take on web search?

Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein ...

New research from BrightEdge shows that Google AI Overviews, AI Mode, and ChatGPT recommend different brands nearly 62% of the time. BrightEdge concludes that each AI search platform is interpreting ...

Cofounder James Cadwallader and Dylan Babbs started their AI SEO startup Profound last year when the duo realized they were doing all their research on AI search engines like Perplexity. For many ...

Apple’s plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.

When the government launched an antitrust lawsuit against Google five years ago, it was all about whether the tech giant had a monopoly on internet search. But by the time the judge ruled on ...

Follow ZDNET: Add us as a preferred source on Google. I don't know about you, but I'm tired of seeing AI used in place of actual search results in my web browser or used to summarize whatever I'm ...