As generative AI and zero-click search reshape the way people discover brands online, traditional SEO tactics like keywords and backlinks are no longer enough to gain brand exposure and traffic.

PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.

Conversational AI models such as ChatGPT, Grok, Copilot, DeepSeek, Claude, Perplexity and Gemini are transforming how audiences access information. Generative engine optimization (GEO), sometimes ...

After making the decision to ditch Google Search a few months ago, I’ve been making it a point to keep an eye out for new products to try. Amusingly, it took me quite a while to realize there are ...

For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast, unstructured library. Yet, the foundational vision for the web was always more ...

OpenAI today updated the ChatGPT app to add a new Safari Extension that allows ChatGPT to be used as the default search engine for searches made through the Safari search bar. After updating to the ...

Jason Chun is a CNET writer covering a range of topics in tech, home, wellness, finance and streaming services. He is passionate about language and technology, and has been an avid writer/reader of ...