Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Companies and organizations buy products and services to support production of their goods and services, indirectly or directly. Selling goods and services to these companies requires you to have ...

Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...

In the previous installments of this series I introduced the idea of relevance in digital marketing and listed five keys to achieving a relevance-centered approach. So far I have defined the concept ...

You can use personalization and segmentation simultaneously, and you probably should. Segmentation. Personalization. Customization. One-to-one marketing. Some people use these terms interchangeably, ...