Sentiment analysis enables brands to more fully understand what their customers are saying, as well as the emotional state and meaning behind their words. When used by customer service agents, ...

Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

Understanding what the markets will do before the competition realizes the same thing is a cornerstone of success in the financial services industry. While talented market watchers rely on their own ...