I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could ...

Google Ads expanded its “Political content” declaration, allowing advertisers to set a default political-ads preference at the account level — not just within individual campaigns. The feature quietly ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...