Students this month may be voting on a referendum calling for the purchase of a university SMS code to facilitate communication and information dissemination on the Tufts Medford/Somerville campus. An ...

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The past few days have shown the power of SMS and common short codes to mobilize consumers with little notice to donate to disaster relief efforts in the wake of the Haiti earthquakes. More than $30 ...

Even marketers with already-provisioned short codes will need to comply with the updated short code application process. “If they already have mobile marketing campaigns out there, they must make sure ...

Long Codes are 10-digit numbers used for direct two-way communication with two or more parties. Following the traditional number format of landlines and cell phones, Long Codes are used in voice calls ...

Referendum 1, which would authorize the disbursement of $20,000 to TuftsLife to fund the purchase of an SMS short code for a one−year trial period, will be put to a student body−wide vote tomorrow.

What is great about the channel is that marketers are not only reaching consumers with smartphones, but feature phones as well. When used correctly, SMS can become the right tactic for marketers.

BRIDGEWATER, N.J.--(BUSINESS WIRE)--Mobile marketers who use Short Codes to extend the power of their consumer engagement campaigns will now enjoy new features that simplify how codes are leased and ...

Short codes for Android smartphones can be used in several way, from pulling up information about the device, to communicating with the network service provider, as well as quickly accessing functions ...

Raise your hand if you hate getting text messages from shady businesses you have no relationship with. Now consider whether your business uses text messaging to communicate with your customers. Are ...

If you’re trying to promote your product to the world and grow your business, you have no choice but to market to audiences on mobile devices. This is where your customers are, as mobile usage is now ...