Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

Founded by Snapchat’s former generative A.I. lead, Higgsfield is reshaping short-form video with click-to-video tools and ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their flagship platforms, Disney+ and Netflix are trying to turn the mobile habits of ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

After testing TikTok and Reels-style short video feeds, the streaming platform is also expanding into video podcasts, a space ...

The popular short form video app has a new corporate structure in the United States, which could result in some changes for ...

Disney+ is preparing to launch short-form vertical videos in the United States later this year, aiming to make the platform a ...

(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...

Expectations of what brands post on social media are also changing, according to the research. Around two-fifths (37%) of consumers want brands to post entertaining content, and nearly half (49%) want ...