With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Forbes contributors publish independent expert analyses and insights. Short Video Addiction (SVA) is a term used by researchers, and this is separate from excessive general internet use. A 2025 report ...

Short videos win: Viewers prefer and engage more with videos under 15 seconds. Authenticity sells: User-generated content is key for consumer trust and relatability. Quality matters: Effective video ...

Victor Potrel is Vice President of Platform Partnerships at TheSoul Publishing, a digital studio that creates positive original content. There is nothing new about content that is less than a minute ...

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Short-form video content is king in 2024. As platforms like Instagram Reels and TikTok continue to dominate the social media landscape, more and more businesses are turning to video marketing to ...

In 2023, Indian social media apps such as Trell, ShareChat, Josh, Roposo and others are sliding in terms of downloads and engagement as compared to their boom months after the TikTok ban The troubles ...