What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

In the quest to fit in, we sometimes lose our true selves, getting swept up in “herd mentality” — following the crowd, even when it goes against our own compass. Humans are inherently social beings, ...

People living in different communities follow different social customs or norms. In some places, for instance, it might be standard practice to greet each person you see on the street, while in others ...

Add Yahoo as a preferred source to see more of our stories on Google. President Donald Trump signs an executive order barring transgender female athletes from competing in women's or girls sporting ...