Hootsuite starts at $199/month with a 30-day trial, but you’ll want a costlier plan to reach its full potential.

What's a brand to do when customers can air their grievances and openly discuss, criticize and complain on social media channels? Managing a brand’s reputation has become a daunting effort as social ...

The perception of a brand can greatly impact its success or failure. To effectively manage and maintain a positive brand reputation, businesses rely on advanced tools and strategies. Among these tools ...

First on the list, Buffer is a powerful AI tool that simplifies social media management and content creation. It offers a wide range of features, including scheduling posts for different social media ...

Social media is much more than a place for your business to post ads and promotions. As the name implies, social media is meant to be, well, social. That means your followers are going to want to ...

The need to maintain a social media presence as a brand is a given, though building your platform isn’t always a straightforward task. Thankfully, plenty of content creation and social media ...

When it comes to social media management, generative AI tools can be hugely useful for helping with planning and scheduling, as well as automating routine elements of content creation. In fact, there ...

What are social media planning tools? Social media planning tools help you map out social media content and schedule your posts. Both brands and agencies use them. These tools include a variety of ...

Companies are constantly evolving, looking for new ways to diversify their marketing strategies to attract new customers while managing effective engagement with their existing followers. The rise of ...

FordDirect — a joint venture between the Blue Oval and its franchised dealers — announced today the launch of its new social media and reputation management service for Ford and Lincoln dealers. The ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...