In the age of social media, peer influence goes a long way for your brand. Social proof can be the secret sauce that helps you build a successful content campaign. We know how social media can ...

“We view a behavior as more correct in a given situation to the degree that we see others performing it,” said psychologist Robert Cialdini, who studied (and coined) social proof, and shared his ...

Right then, so you’re looking to get your social media portfolio sorted for 2026? It’s a bit like putting together a ...

A look at how any form of communication made by businesses to consumers is no longer private, and what this could mean for businesses. Reporter Ishbel Macleod looks at some recent examples where ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.

There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always looking for an edge. The brand’s first distinguishing mark is its ...

Opinions expressed by Entrepreneur contributors are their own. Imagine you are in a small town, away on business and are starting to get hungry. You notice there are two restaurants in the town square ...

In today’s hyper-connected world, the concept of word-of-mouth referrals has evolved into a powerful tool known as social proof. Although traditional referrals still hold value, the ability to ...

When people are uncertain, they look to others for behavioral guidance. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or ...

Creating a landing page that resonates with your social media visitors can be both crucial and challenging. With over 15 years of social and digital experience, I’ve seen firsthand the transformative ...