Sony Corporation and TCL Electronics Holdings Limited have agreed to move forward with discussions and consideration for a strategic partnership.

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - even if the logo stays the same ...

TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.