Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Generative artificial intelligence has the potential to accelerate the information technology strategy creation process and to improve IT strategy quality. However, there are limits in terms of what ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Whether you’re launching a startup, spin-off, or new product or ...

Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. In today’s volatile, uncertain, complex, and ambiguous (VUCA) ...

Over the next few years, the number of organizations navigating to the cloud is expected to grow exponentially. According to Gartner, more than 70% of enterprises will use cloud platforms to ...

Process intensification has become a hot topic in biopharma in recent years, with concepts like continuous manufacturing and “scaling-out” increasingly cited as investment drivers by drug firms and ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

When trying to get a handle on creating a HR strategy, it can be hard to know where to start. That’s where an HR SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats, ...

The Process Intelligence Graph is enabling a semantic layer for Celonis to work with partners to launch apps for use cases that include insurance claims processing and software development. In the ...