Data is critical for informing your video content strategy. But trusting vanity metrics can tempt you into setting the wrong ...

Few people in the US discuss their alcohol use in primary care; a practice facilitation shows promise in increasing screening ...

Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. In today’s volatile, uncertain, complex, and ambiguous (VUCA) ...

Forbes contributors publish independent expert analyses and insights. I consult on marketing strategy, content creation, and messaging. The market is pricing Strategy (NASDAQ: MSTR), formerly ...

How prevention-first architectures and resilient endpoints are turning zero trust from principle into practice.

Business strategy is often framed as a response to market demand. Leaders study customers, analyze competitors, and track trends, believing that demand signals dictate what a company should build, ...

Nakamoto seeks to build the first global network of Bitcoin treasury companies—giving capital markets compliant exposure to Bitcoin at scale. The Nakamoto strategy offers a new framework for capital ...

My last column a couple of weeks ago was titled, “Trump’s new National Security Strategy pushes global realism.” I commended the move from 1990s “unipolarity,” when America was by far the strongest ...

The new National Security Strategy is out, and it’s a shock to the system. It is not just the latest public articulation of principles, ambitions, and priorities around which the United States ...