If you’re like me, you leave email subject lines for last. In short: They’re difficult to write. You need to keep them short and sweet but still make sure that they scream “read me!” How do you do ...

Last week, I posted my own advice for writing an email subject line. However, I also forwarded the question to a REAL expert, the sales guru/trainer/author extraordinaire Keith Rosen. Here's what he ...

If emails with those subject lines landed in your inbox, would you open them? If I told you the first email came from President Obama’s re-election campaign and the second was from Urban Outfitters, ...

The team at digital marketing platform Passle profess to be experts at winning content, so it’s unsurprising that they know what they’re talking about when it comes to subject lines. This one had us ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...