When it comes to making a successful live service game, it's not enough for it to be a fun and exciting concept with fully-fledged ecosystems. The continued rising costs of maintaining and expanding ...

Over the past 15 years, influencer marketing has evolved from a novel approach to an essential component of any modern activation related to a game's launch or significant content update. Most ...

Forbes contributors publish independent expert analyses and insights. Rob Salkowitz is an Eisner-nominated comics journalist and author. In the creator economy, it is sometimes easy to mistake low ...