The Swatch AI-Dada tool is finally available in more markets, including the UK.

We sit down with Carlo Giordanetti, Swatch Creative Director, during the launch of AI-DADA ...

Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...

Carlo Giordanetti, CEO of the Swatch Art Peace Hotel, on instinct, emotion and the new Swatch × Guggenheim Collection. Read ...

If you’ve been wondering about what’s happening next with the OMEGA X Swatch MoonSwatch collaboration, look no further. Swatch has just teased an upcoming Snoopy collaboration on its Instagram, and I ...

Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

Wish we could say this is the latest Swatch that’s on sale now, but not yet. It’s a concept by British designer Laurence Dawes based on a bicycle pump tube. Even though those floating numerals might ...

Swiss watchmaker Swatch was the most prolific user of design protection in 2002, according to WIPO. Entertainment company Sony, consumer products multinational Unilever, Philips Electronics and luxury ...

Japanese architect Shigeru Ban has won an international competition to expand Swatch and Omega’s headquarters in Switzerland. The design involves adding three new buildings to the watch companies’ ...