If there’s one consumer segment brands go wild for, it’s parents – specifically, mothers. As traditional guardians of household spending, moms are prized for their purchase power, their capacity for ...

Everyone in marketing is talking about System 1, and with good reason. Nobel Prize winner Daniel Kahneman’s concept divides human decision-making into two distinct categories. "System 1" is where ...

Researchers at the University of Illinois Urbana-Champaign and the University of Virginia have developed a new model architecture that could lead to more robust AI systems with more powerful reasoning ...