Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...
Consumers continue to narrow big-screen video services they use, with a total of 9.9 different platforms in the fourth quarter of 2024, according to a new survey from TiVo. The services include ...
NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...
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