The "Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, ...
The tag management system (TMS) provides tools for adding, modifying and removing digital marketing tags on a Web page, mobile app, mobile website or video, through an on-premises or hosted solution.
Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...