Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

In the fast-paced digital landscape, businesses have unprecedented tools to connect with their audiences. One of the most effective strategies is geo targeting advertising. By customizing your ...

CEO Adam Singolda highlighted the launch of Taboola's Realize platform, marking a strategic shift to expand beyond native advertising into the broader $55 billion performance advertising market. The ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...

I spent the better part of last week discussing addressable advertising with media buyers and their advertising clients. Targeting was a contentious topic. Some advertisers were convinced that the key ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this time, it’s powered by AI. AI is redefining how contextual targeting works, ...

Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

The Video Advertising Bureau has recommended that advertisers and media sellers adopt households or persons ... Read More ...

Nielsen-owned Gracenote named Bill Condon as its first Head of Advertising Sales to lead revenue growth and adoption of its Content Connect CTV platform.