TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

For a sense of the challenge of today's incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. "In any given week, there are 4 ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Earlier in November, Eloqua made news with their announcement of AdFocus–a tool designed to help marketers manage display ad targeting directly within their marketing automation system. The release of ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

For years, marketers have collected data about traveler behavior to better understand what they want and tailor experiences accordingly. However, as the path to purchase became more complex, travel ...

With features like targeted marketing, automated engagement tasks and bot detection, Web3 ecosystems are evolving to ensure meaningful user connections. With its advanced targeting and real-time data ...

The future of healthcare marketing lies at the crucial intersection of data and context. It’s no longer enough to rely on data to just know who your audience is, or even where they might be—you must ...