The NFL’s use of the decidedly low-tech 10-yard chain to measure first downs could be replaced by high-tech optical tracking. The league today revealed that a system to measure first downs ...

We may soon no longer need Gene Steratore's index card to determine the line to gain in the NFL. On Wednesday, the league announced a partnership with Sony to make the company the official technology ...

Gaize showcases safety professionals an alternative to traditional drug testing at NSC, with real-time detection of on-the-job impairment. A Montana startup is aiming to change how companies approach ...

(Nanowerk Spotlight) Eye tracking holds immense potential for enabling intuitive human-computer interaction, yet existing approaches remain cumbersome. Camera-based systems require complex image ...

In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.