A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

If you were going to send the first OkCupid message to a potential date, how many versions would you come up with? And how would you test to see which one was the best one? Fortunately, there is no ...

The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

In spring 2003, excitement about the future of genetic science and its potential to dramatically advance the course of disease prevention and treatment was running high. That April, the National ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Compared to traditional structural materials, polymer matrix composites (PMC) offer greatly enhanced performance and flexibility. However, these benefits come at the cost of increased material ...

Opinions expressed by Entrepreneur contributors are their own. Finding the sweet spot for success is not a predictable process but there are actions entrepreneurs can take to help boost the ...

If our kids had more free time at school, what would you want them to do with it? A) Learn to play a musical... Posted by The White House on Saturday, October 24, 2015 Adding to that news twofer, a ...