SMS marketing has had a bit of a resurgence of late, and for good reason: it works. And far better than some other trendy ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...

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People prefer texts over phone calls — especially when it’s a company on the other side. According to one survey, two-thirds of consumers say they’d switch to a company that offered texting as a ...

Apple’s iOS 18 update is here, and perhaps lost among the company’s flashy unveilings was its much-antipicated adoption of the Rich Communication Services (RCS) messaging standard. RCS, often referred ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--EZ Texting, the leader in SMS marketing software for business, today released its inaugural report, ‘2019 Mobile Usage Report: How Consumers Are Really Texting,’ ...

Text message marketing allows businesses to communicate easily with customers. The holidays are here and there’s no time like now for businesses to reach customers in a way that perhaps they never ...