Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law ...

Forbes contributors publish independent expert analyses and insights. I’m a clear communications expert and Plain Language advocate. I work with people all the time who sound completely different when ...

Maybe your brand is already well-established. Or...it’s an idea living in your head. Either way, there comes a time as an entrepreneur where you’ll end up wondering how to form your brand voice and ...

Developing a strong online reputation for a business or personal brand goes beyond the allure of a blue verification mark or amassing countless likes and comments. Drawing from my own experience, I ...

The tone of voice and personality that brands use to market themselves to consumers has changed a lot in the past decade, with many brands communicating more frequently and in overly familiar ways.

Volume: This is how quietly or loudly you’re speaking. The volume of your voice will change depending on the situation and whatever emotions you may be feeling—and it can affect how other people ...

Words account for just 7% of communication impact, while tone and body language make up the other 93%, according to Dr. Albert Mehrabian’s 7-38-55 Rule. Learning to enhance verbal clarity, tone of ...

Your tone of voice could be the difference between success and failure in life. Joe Navarro, a former FBI spy catcher and body language expert, has revealed what exactly your tone of voice conveys - ...

The tone of your voice is important. Why? Tone matters. I remember times I felt frazzled or aggravated and then said something with an edge to it that just wasn't necessary or useful. Sometimes it was ...