OpenX filed a suit against Google alleging anticompetitive practices that manipulated auctions, destroyed its ad server business, and hurt its ad exchange. “This lawsuit seeks not only to recover the ...
The last five years have seen an explosion in search advertising, with spending nearly doubling year-over-year to reach more than $8 billion in 2007, according to Thomas Weisel Partners. During the ...
Magnite filed a lawsuit against Google, alleging it has engaged in anticompetitive practices to force publishers and advertisers to use its ad server and ad exchange. Magnite, an advertising platform ...
Advertising exchange PubMatic has filed a lawsuit against Google, accusing the tech giant of illegally monopolizing the ad technology market. PubMatic is seeking billions of dollars in damages, ...
Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks would eventually be disintermediated from the online display market’s ...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Privacy Prodding In DC The Hill’s Kim Hart checked in on hearings taking place ...
Magnite filed a lawsuit against Google, alleging it has engaged in anticompetitive practices to force publishers and advertisers to use its ad server and ad exchange." Magnite, an advertising platform ...