Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent research from SparkPost. The report was based on data from a survey ...

Imagine a scenario. You are about to start researching for a trip to a nearby country. You need to know details into everything, from the flight fares, hotels to the places you can visit. Just then, ...

We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one ...

Relevance is email's holy grail, and no email is more relevant than a transactional email, which relates directly to something the recipient did. People love them, too: Transactional messages generate ...

Mr. Shubhendra Agrawal, Co-founder, Director & CFO at MSG91. An automated email between a sender and a recipient is known as transactional email. Transactional email differs from marketing email in ...