Explore the consumer discretionary sector, its impact on economic growth indicators, and why spending varies with income ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Discover the concept of utility in microeconomics, exploring its origins, types, and applications to analyze consumer ...

Consumers in the United States owed $17.57 trillion in total debt as of the third quarter (Q3) of 2024, according to Experian data. That's a 2.4% increase from the $17.15 trillion total Experian ...

In today’s environment, the health of the U.S. consumer — a critical component of U.S. economic growth — is subject to more nuanced scrutiny. As we assess opportunities in consumer credit, we are ...

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...