In 1960, E. Jerome McCarthy gave us the 'Four P's' - Price, Product, Place, and Promotion - as the bedrock of advertising. Fast forward to today's digital age: how have these 'Four P's' adapted?
Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...
Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...
Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...
As the digital display advertising ecosystem continues to evolve, new methods are being tested to create efficiency in the buying of ad space. Programmatic buying, characterised by real-time bidding ...
In today's world, outdoor displays are increasingly adopting touch-free interaction methods. Technologies such as gesture ...
The BBC spends £1.4m on digital ads in 2009/10 - but says that most marketing comes at little or no cost. The BBC spent around £1.4m on digital display advertising in the 12 months to the end of March ...
Digital marketing uses online platforms to promote products; key types include SEO and email marketing. Challenges for digital marketers include high competition and increasing privacy regulations.
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