Loyalty programs are a common (and undeniably effective) tool for retailers to gather data and build customer lifetime value, but perhaps they’ve become a little too common. Companies often have a ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...

There's a disturbing pattern called “surveillance pricing." ...

Loyalty programs aren't what they used to be -but retail experts say these six put the customer first instead of simply harvesting personal data Sephora's Beauty Insider rewards program uses customer ...

LONDON--(BUSINESS WIRE)--A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Brevo’s 2026 Smart Loyalty Guide makes the case for CRM-integrated loyalty that uses AI to close the inactivity gap.

Because your bank doesn’t sell traditional products, its loyalty program might be different than the kind you’re used to from your favorite retailers or supermarkets. If you want to get the most out ...

Sonesta International Hotels Corporation (Sonesta) today announced the debut of its unified loyalty program, Sonesta Travel Pass, and combined website, ushering in a new era for its six million ...