This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...

CHIPS UID is a key player in fintech that aids in efficient and secure transaction processing as part of the ACH network. Gain insights into how it streamlines payments.

The Trade Desk faces its biggest test yet. Mass-adoption of its cookie replacement technology is a must for the company's future success. Insiders detail issues with the cookie replacement tech, as ...

A favored proposal to preserve targeted advertising is having trouble scaling. Industry trade group IAB Tech Lab declined to take on the administrative role for the solution, called UID 2.0. UID has ...

Creative abstract communication media and television business concept: stack or pile of old retro color wooden home TV receiver sets with antenna isolated on white background Linear and addressable ...

We produce Mifare EV1 RFID tags and need to convert the UID to a seven-digit code printed on a wristband. Does anyone have a formula to convert the UID to a seven-digit code using numbers and letters?