Consumer behavior is often referred to as the psychology of marketing. It is an integral part of all marketing decisions. Marketing is completely customer oriented, so it makes sense to understand the ...

Neuromarketing digs into the subconscious mind to get a better picture of what really influences us to buy products. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

Consumer behaviour should always be what leads your decisions. If e-commerce shoppers are showing a preference it's time to ...

The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Global Track Consumer gives marketeers a continuous view of purchase behaviour across bordersDubai, April 30, 2007: The Nielsen Company recently announced the launch of Global Track Consumer, the ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

The forces reshaping Indian cinema are the same ones reshaping consumer markets everywhere. India is simply where the ...

Neuromarketing uses different techniques to understand how our brains and bodies react to marketing stimuli. Neuromarketing is a field that combines neuroscience, psychology, and marketing to ...