In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

I was at a brewery around 9 p.m. when a group of cyclists rolled up. There were around seven of them, of varying ages ranging from their early 30s to late 40s. It was a beautiful, slightly cool ...

Traditionally, companies gather customer feedback and measure sentiment in a variety of ways, from surveys to satisfaction scores to support calls and focus groups. While these are important to ...

SAN FRANCISCO--(BUSINESS WIRE)--Evolv AI (evolv.ai), a customer experience (CX) optimization and personalization leader, today announced Flows which visualizes digital experiences. For clients using ...

In today's rapidly evolving business landscape, understanding customer behavior patterns and preferences has become more critical than ever before. With the advent of digital technologies, customers ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

The e-bike business is exploding with options for every type of rider. People’s behavior is harder to understand than ever. Sure, people are more willing to share. They’re more willing to write about ...

The retail landscape is transforming, driven by rapid technological advancements and changing consumer behaviors. In this dynamic environment, making informed, data-driven decisions has become a ...

Marketers are using valuegraphics as a new way to understand their target audiences. The mind behind the valuegraphics methodology — bestselling author David Allison — spoke on how fellow marketers ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.