Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms ...

Marketers have developed some bad habits in the past 30 years. We used to live by metrics like awareness, intent and recall; they were difficult to measure but told us a lot. With the internet, it's ...

Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

With business responsibilities continually shifting, CFOs have never worked harder. Especially considering Covid-19, the goals and metrics associated with a CFO’s position have evolved substantially, ...

Think your online videos are hard to track and measure? Think again! According to some reports, every metric that has been used to measure online video has seen growth in the past five years, with no ...

Welcome to Part II of our series on Navigating AI Success Metrics, where we’ll dive into the nuances of understanding conversational data with AI. After laying the groundwork in Part I with the core ...

Baym also concludes that researchers need more qualitative understanding of who audiences are and why they do what they do. For a musician, this might translate into interacting with audience members, ...

Maintaining optimal performance on your Mac requires not only routine maintenance but also an understanding of the performance metrics available in macOS. These metrics help users identify issues ...

Stop the presses! There's been a new development in how Google assesses web responsiveness. Okay, these changes happen all the time, and while changes are typically noteworthy, it is a constantly ...