Understanding and promoting your strengths as a professional on a regular basis is a critical component to achieving your career goals, whether you are trying to identify your ideal career path, ...

Your unique selling proposition helps investors understand why customers will be excited by your product or service. Features, price, availability, expertise and endorsements are just some common ...

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

The ability to summarize your benefits in a short statement is typically called a “USP” or Unique Selling Proposition. It is also sometimes called an “elevator speech” because you are imagined being ...

In the world of sales and marketing, there’s a thing known as a unique selling proposition, or USP. Put simply, it’s the one thing that differentiates your product or brand from competitors. What if ...

When buyer needs and seller solutions are in perfect alignment, magic happens. But getting there requires navigating a path of clear communication, accurate perception and the fulfillment of a brand ...

As an entrepreneur, having and knowing your unique value is crucial for creating a business that is both sustainable and successful. Unfortunately, identifying and creating that differentiator doesn’t ...

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few ...

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few ...