A unique selling proposition (USP) can tell people what to expect when doing business with you. It’s a way to introduce yourself quickly and connect with the perfect customers. The only problem is ...

Ashley Deland is an award-winning business consultant & owner of Deland Marketing, recognized as winning Business Elite’s 40 Under 40. All brands face competition in the market. Consumers are savvy ...

Understanding and promoting your strengths as a professional on a regular basis is a critical component to achieving your career goals, whether you are trying to identify your ideal career path, ...

The cornerstone of every business’ core message is its Unique Selling Proposition, Unique Selling Point or USP. Every other message is built upon this USP first that defines your business. The golden ...

The Unique Selling Proposition, or “USP,” is a marketing proposition that originated in the early 1940’s at the Ted Bates advertising agency, some 20 years before what’s depicted on Mad Men. The USP ...

Opinions expressed by Entrepreneur contributors are their own. In their book, Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting a business ...

In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information thatwill help you get more clicks from Google ...

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be ...

The ability to summarize your benefits in a short statement is typically called a “USP” or Unique Selling Proposition. It is also sometimes called an “elevator speech” because you are imagined being ...

Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few ...