Unity Software's Q1 beat and strong Q2 guidance highlight Vector AI ad growth (+80% YoY) and a lean strategy—see why the ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

I have been patiently waiting for a buying opportunity in Unity (U), and the apocalypse in software stocks has finally provided one. Sentiment is very low in software as investors appear concerned ...

If you’ve been following the game industry over the last few days, you might have heard that Unity, the creators of the far-reaching game engine of the same name, have made a bit of a mess. A new ...

Unity announced a new fee structure today, and developers are none too happy. "We are introducing a Unity Runtime Fee that is based upon each time a qualifying game is downloaded by an end user," the ...

Unity executive Marc Whitten participated in a fireside chat that addressed the company’s new pricing program, the backlash it caused, and what it’s doing to win back developer trust. Unity executive ...

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The software framework that powers popular video games like Among Us and Pokémon Go is getting an overhaul to its pricing model. Game developers are furious, and say the change could have a ...

If you were developing a Unity Engine game on Monday, you did so with the general understanding that you wouldn’t be charged additional royalties or fees beyond your subscription to the Unity Editor ...

Unity has cancelled the controversial Runtime Fee for use of its game engine tools, which charged developers for each game install, with immediate effect. The pricing plan was introduced in September ...

Though some developers were calling for John Riccitiello to step down, now that he has, it might not be enough to improve developer sentiment toward the company. Though some developers were calling ...